Madeleine Bays
Glasgow-based Communication Designer with a concept-led approach to graphic design and art direction.
My practice is collaborative, context-responsive and rooted in human touch. Through my work in print, publication, editorial design and brand identity, I explore how design can communicate ideas, celebrate stories and create meaningful connections.
Often working within the context of North East England, my home region, I use graphic design as a tool to uplift regional culture and engage with contemporary social and cultural conversations.
Brand New Day – Publication
Alright Pet Press (2025) Brand New Day is a publication celebrating culture in the North East of England, featuring change makers within my community and encouraging a hopeful outlook for the regions future.
Creative direction & design by me, contributions include local writers and photography from Callum Cole ComDes photography.
Alright Pet? – Large Format Print
Alright Pet? (2026) This project investigates the tenderness embedded within North East dialect and the cultural power of regional language. Northern accents are often reduced to stereotypes of humour or lack of intelligence; this work challenges those assumptions through graphic intervention.
Designed as a series of large loose sheets, the publication can be unfolded and reordered, functioning as an open and evolving archive.
SLAY – Brand Identity
Slay (2026) SLAY Lingerie reframes the legend of The Lambton Worm through contemporary pop-cultural language and tights merchandise. Creative direction and design of 3 pairs of tights in collaboration with textile designer Mia Grice and illustrator Alice Wyse.
Featuring a typeface designed by Rachel Scott
