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ERINN SAVAGE – Performance
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Phil&Sophie

A self initiated project with the aim of simplifying philosophy for the interested laymen, as the complexity of existing materials are too intimidating for those interested to embark on their philosophical journey. Phil&Sophie aims to help the audience understand key concepts of various philosophical schools of thought, and prompt them to start questioning things around them on a deeper level. The zines are on a subscription based model, with multiple issues that explores an overarching theme each volume, with the art direction changing in each issue.

Phil&Sophie

The focus in the inaugural issue lies in the practicality of philosophy, convincing the readers to adopt philosophy as a help-self guide for problems they encounter in their lives. There is a mix of different stylistic approach used as a reflection of the variety of differing opinions in philosophy. The overall tone of the zine is meant to feel like a conversation between the reader and Phil&Sophie.

Phil&Sophie

The focus of the third issue is an examination of the Stoics’ views on the poisonous nature of complaining and the importance of rejoicing in what is. The art direction focuses on visual metaphors and a cut and paste scrapbook aesthetic that reeks of unprofessionalism. The printed copy will be filled with flaws and various printing errors, tempting consumers who expect perfect products to complain about it. However, the point will be for them to practice not complaining.

Magazine (re-used)

re-used magazine is a biannual publication that looks into the various issues and topics pertaining to the world of freeganism. Offering analysis and in depth discussions on the latest happenings relating to the freegan community, re-used magazine aims to spark conversations that will change your life. To prevent excessive consumption, there are only limited copies of the magazine, readers are encouraged to pass it on to another reader.

Magazine (re-used)

In the pilot issue, the topic is dumpster diving, arguably the best known practice of Freegans. Stories of various individuals that have something to do with the act of dumpster diving were included too. The magazine is mainly typeset in Ryman Eco, a sustainable free font which uses less ink than standard fonts. Printed on FSC-Certified recycled papers, re-used embodies the spirit of freeganism within its design and editorial decisions.

Magazine (re-used)

The art direction of the magazine is a mix between ‘recycled’ graphics and punk subculture. ‘Recycled graphics’ is an attempt to utilise old things and giving them new meanings or purpose in this new context. Example includes reusing textures or typography elements found in the surroundings. The Punk subculture is about non-conformity, anti-corporatism, with a do-it-yourself ethic, anti-consumerist, which shares much similarities with freeganism.

Consumer Dictionary

An investigation into the relationship between words, consumerism and advertisement as propaganda. In particular, how words are being manipulated to build up and sustain our consumerist society. Various visual exploration is done to the dictionary, such as blackout poetry, paired with iconic visuals to further iterate the point that words and graphics can be manipulated and serves as a reminder of the nature of our society.

‘I want to buy a new one of the most time consuming activity like ever’

‘I want to buy a new one of the most time consuming activity like ever’, is a collection of gibberish generated by the predictive text function on an individual’s mobile device. Paired with targeted ads tailored to that individual, it allows the reader to form an impression of this individual, however inaccurate it might be. Contributors were asked to start off their predictive sentence with ‘I want to buy’, and to continue the sentence until it starts to repeat itself. 2-3 targeted ads provided by the same contributor will be juxtaposed against their words.