My self-initiated project developed my pre-existing interest in the many faults of the garment industry. Striving for innovation the garment industry is heavily competitive in its efforts to consistently compete to boost sales. The fallout of this desire has been an incredibly dangerous rise in garment land mass due to companies rapid production of limited use fashion trends. This prompting my design focus of: “Anti Boredom Fashion”.

Following my research process, I investigated sustainable clothing and why it’s not as popular as its fast fashion counterpart. This mainly due to sustainable clothing being of a higher price, I then investigated the modular garment market. I believed that clothing designed modularly for aesthetics rather than modularly for function could aid in refreshing the item indefinitely. Ideally by refreshing the item this would extend the excitement and therefore keep the item out of landfills longer. This lead me to design a collection of prototypes which utilise zips, this allowing me to easily zip on and off compartments of clothes with quick and easy access.

My final prototype is the sustainable fashion brand “Aplural” an anti-boredom fashion company that provides graphically supported modular clothing. This brand allows it’s consumers to seamlessly zip on and off different compartments of their clothes. This looks to influence remixing and reshuffling for their purchased garments as much as possible.

In combination with this prolonged garment lifespan “Aplural” also provides a circular service design that looks to embody sustainability. Extending the wear time of these garments by refreshing its visuals for the consumer allows for consistent and simple remixing. This then paired with a circular service design promotes “Aplural” as a healthy example of sustainable fashion.

– The Plural Apparel –

“Visual Modularity reengages users in their clothing by providing quick and effective customisation; therefore, extending the garments life.”