Innovation School Product Design

Eve McNeill (She/her)

Hello! My name is Eve McNeill.

I have 4 years experience working with children and young people with disabilities. This sparked my interest in inclusive design which I am fortunate to have studied part time through Politecnico di Milano along side my degree at GSA. I am currently learning British Sign Language and have recently completed BSL Level One.

My area of interest is design for public services and third sector. I am passionate about empowering experts by experience through storytelling and challenging social inequality through participatory design.

People’s Well-Being Cooperative

Collaborative Work
Future Experiences Group Work – People Centred Wellbeing

People’s Well-Being Cooperative

Citizens of Glasgow 2031 have free-will. Choice over actions means people can make decisions that will negatively impact their well-being.

Azores, a large tech firm develops the Azores village to house their workers. The village is described as an oasis in the modern world. Azores believes in external determinism, that the external environment affects residents well-being. The village is designed specifically to improve wellbeing. In theory, if residents are not exposed to negative stimuli, their well-being will increase.

In 2031 Azores, citizens are not permitted to leave the town without an official travel visa. Azores residents do not get paid for their work, instead, the company provides them with housing, goods and services. How might people protest under these circumstances, in a way that allows them to spread their narrative further than they are physically able to travel?

The Peoples Well-being Cooperative (PWC) was founded to help residents share their experiences beyond the Azores border. Residents make protest stickers detailing their experience and hide them inside Azores product packaging. Azores spreads these messages to their customers in surrounding cities. The campaign used the #azoreswellbeingprison to reach a wider audience through social media.



Instagram Campaign

Protest Sticker Kit

User Journey


The British sign language (BSL) plan 2017-2023 sets out actions to help ensure deaf and deafblind BSL users are fully involved in all aspects of daily and public life. This project builds on the BSL plan with a focus on deaf culture.

beyond is a social media and events company that brings Deaf and hearing people together over shared interests. It aims to help build relationships between deaf and hearing communities, to facilitate the sharing of skills and knowledge across cultures. As well as one to one connections, beyond allows people to find or propose events with partner venues.

Anonymous use of data allows partner venues to cater directly to the people attending a specific event, rather than the wider public. Partner venue staff receive awareness training supported by “beyond awareness cards” which means staff are better able to adapt to different scenarios without attendees being singled out as Deaf or hearing.

The increased number of events celebrating Deaf culture in the mainstream increases awareness in wider society and creates opportunities for BSL learners to engage with the Deaf community in natural and non-transactional ways. The service also increases demand for Deaf hospitality & events staff, and performers in venues around Scotland.



Event Tickets / Name Tags

Scenario Builder Cards

User Journey

Future Experiences Group Work – People Centred Wellbeing

Exploring the future of well-being through a people-centred lens.


This project focuses on wellbeing and symbiosis. We defined them as:

Symbiosis – an interaction or close living relationship between organisms from different species, with benefits to one or both of the individuals involved.

Wellbeing  – A subjective state of being comfortable, healthy and happy.

Over the course of our research, the main theme that kept popping up was work life balance. We asked ourselves how changes to the way we work might impact both individual and collective wellbeing, and how we might measure wellbeing in 10 years’ time. We explored these themes across two places in our 2031 world, the city of Glasgow and Azores, a future company town.


2031 Glasgow is a densely populated area with high rise flats and little green space. Glasgow aims to increase well-being by encouraging individual identity. People are free to express their individuality, the population is a diverse mix of people from different backgrounds. There are laws for protected characteristics to stop discrimination. People want to live here because there is an opportunity to be successful. People have free will to make more decisions.

Our response to 2031 Glasgow is Azores. Azores is a company-run town aimed mainly at low income & low wellbeing people & families. People apply and are accepted depending on their individual wellbeing score. People have to show low individual wellbeing to get in

Individuals have to show Increased wellbeing while they’re there.

There is a stable birth rate due to free childcare, no financial cost of living etc.

Azores improves wellbeing by providing a better work life balance, healthy food and increased opportunities for human connection, along with a mutualism between humans and nature.



Azores Movie

Azores 2031

Our future world Azores in 2031. A company-run town designed to improve citizens wellbeing. Azores improves wellbeing by providing a better work life balance, healthy food and increased opportunities for human connection, along with a mutualism between humans and nature, 

Glasgow 2031

Glasgow in 2031. A densely populated area with high rise flats and little green space. Glasgow aims to increase wellbeing by encouraging individual identity.