MDes Communication Design School of Design
Haining Nie
I am an artist from China who loves collecting inspiration from diverse cultures during my travels. As a graphic designer specializing in branding, I worked in Beijing as a freelance designer for two years before pursuing my master’s degree. Now, I run a studio based in both Beijing and London. I have collaborated with nearly ten companies, helping them create unique brand stories. Here, we reject the monotonous, formulaic design, firmly believing that every brand has its own distinct voice and personality.
Hieroglyphic Museum
“The best prophet of the future is the past.” Hieroglyphs are one of the earliest forms of writing systems, carrying the origins and development of human civilisation. Since I was young, I have been fascinated by everything related to it, which was also my initial motivation to become a graphic designer. Therefore, I want to research them in my final project. By establishing a hieroglyphic museum, I aim to explore the modern applications of hieroglyphs and their insights into contemporary graphic design, and to investigate the possibility of achieving consistency in the form of graphic systems used in cross-cultural facilities.
Signage System
The set of hieroglyphic icons is built upon a grid system derived from the carving traces of Egyptian hieroglyphs. After examining the characteristics of Egyptian hieroglyphs, it became evident that to replicate their clarity and dissemination efficiency, classic, streamlined icon shapes and meticulously ordered design rules are paramount. In terms of form, it also maintains the characteristic combination of roundness and sharpness, incorporating its prominent element of sharp water ripples. The aim is to strive for coexistence between Egyptian style and universality.
