Innovation & Technology Product Design

Hannah Leonard

All Bark No Byte


Future Experiences//Heritage//Future Living

As part of a group speculative project themed around the future of climate heritage, set in 2033, I have been focusing on heritage crafts within fishing communities and exploring how they can be preserved using kelp seaweed.

Kelpcore is a textile brand centered around speculative biomaterials, weaving together the threads of community learning and environmental consciousness. In the backdrop of restricted fishing laws in northeast Scotland, a palpable sense of community heritage has been lost. Kelp emerges as a fitting replacement, intertwining with local farming and textile craft to reignite a sense of cultural identity. Through its use of kelp, the brand champions local materials while preserving the rich legacy of fishing craftsmanship, all underpinned by a steadfast commitment to ecological integrity. Embracing a circular production model, Kelpcore embodies a vision tailored to rural coastal living, harnessing natural resources on a modest scale to cultivate a more sustainable community.

However, in 2038, ASOS acquired Kelpcore to facilitate mass production. Large-scale seaweed farms popped up all over the British Isles, but due to unsustainable harvesting practices and dredging seabeds, the biodiversity required to grow kelp never fully recovered. The residue of abandoned seaweed farms remains visible today. This raises questions about the brand’s initial values of environmental stewardship and community empowerment. Will the pursuit of growth lead Kelpcore down the treacherous path of greenwashing and the reckless overexploitation of kelp resources?

During this project, I developed a kelp biotextile and collaborated with printers and textile designers to create a maker’s guidebook that explores the various uses of this material.

Journey Map

poster image

Brand Imagery

scale model concept store

environment mockup

Gatherer Gilet Pocket

Gatherer Gilet

All Bark No Byte

For my self-initiated project, I explore Anti-Digital Hoarding for a youth demographic.

Through ethnographic research, interviews, surveys, and a co-design workshop, I created the “All Bark No Byte” manifesto, a user-centered approach designed to address the issues surrounding the over-accumulation of digital media.

All Bark No Byte is a collective challenging the pervasive algorithmic curation and excessive accumulation of digital media. It serves as a catalyst for collective change by implementing systems that automatically delete personal digital media accumulation on a weekly basis. This approach oFers individuals the chance to selectively preserve cherished media in physical form, fostering a more intentional relationship with digital content.

Central to All Bark No Byte’s mission is the probing question: how much digital media will future generations amass by adulthood, given the current trajectory? This inquiry delves into the profound impact of digital saturation on personal identity and the evolving dynamics between individuals and technology.

By advocating for mindful consumption and prompting critical reflection on our attachment to digital media, All Bark No Byte seeks to empower individuals to reclaim agency over their digital footprint. Through its innovative approach, the collective aims to catalyse a shift towards more conscious engagement with technology, developing a
more conscious view of the digital and physical realms of human experience.

Teddy bear

NFC implant storing childhood photos

text printer

prints off text messages


Stores audio messages