Heather Drake (She/her)
I am a multi-disciplinary designer with an ambition to positively shape and challenge the way we see the world.
Deciding to study Product Design only felt natural to me, as I got to apply and combine my personal passions and interests which all work together to positively influence our future world and the way we experience and interact with it as people.
GSA has helped me blossom into the confident designer I am today, learning to work well under pressure and forming my organisational and leadership skills within the ever-changing world of design.
What makes me unique to other designers is my creative way of thinking – being able to research and identify human or non-human needs or desires.
During my time at GSA, I have built a passion in market and trend research for product placement and engagement; emotional journey mapping and storyboarding for experience design; user psychology research for product interaction and consumption; and future forecasting for brand development.
Future Experiences | Wee-Green
A Service Which Aims to Bridge the Green Gap within Glasgow
The Green Gap | The year is 2032, with the rise of biophillic mindsets, Glasgow city have implemented plans through and around the city to become more ‘green’. City planning has led to green gaps occurring between households…citizens feel behind as their access/affordability to green means that their interiors do not reflect exteriors and social isolation begins.
Wee-Green is a consultancy which works for inclusivity, access and equality for green access among citizens in biophillic cities.
Working to rethink and apply adaptive and subtle artefacts within household’s interiors – Wee-Green ensures natural micro-environments have space, prominence and equality again on Earth – providing them with elements to thrive.
Making the natural environment tangible and accessible will form a nature connectedness bond, transforming human perspectives to appreciate, respect and care for the natural environment – trickling into surrounding natural environments as well.
Having an environment-centered focus throughout my research, I identified that humans are the facilitators for societal change to see themselves as equals to the natural environment, rather than accessors to deplete its resources (like they have done for centuries). So to transform human perspectives, I strived to create change through nature connectedness. This key relationship will ensure thriving conditions for environmental health, and in return, human health will thrive in conjunction.
Think | Exploring urban environments – A Designed Subconscious Experience for Improved Citizen’s Well-being
By 2050, over half of the population are expected to be living in urban areas, yet people living in the city have a 21% increased risk of anxiety disorders and a 39% increased risk of mood disorders.
George Street, Edinburgh, has been a key case study for myself to rethink and examine the urban landscape’s design and its influence on urban citizens. Speculatively redesigning the design regulations and principles, I have delivered a subconscious experience which hypothetically iterates the importance and need for improved stimulation within urban environments for the better of citizen well-being. To deliver this, I formulated a business proposal called ‘Think’, suitable persona representations, visualisations of research and supporting insight material.
Brain stimulation is a proven catalyst for improved and boosted well-being for outlook and everyday engagements. Creating brain stimulation subconsciously through colour wavelengths, unpredictability and multi-sensor,: new active pathways within one’s brain will be formed.
Carrying out interactive workshops which examined the brain activity contrast between children and ages 40-60 has inspired me to work around children’s subconscious hierarchy of priorities, resulting in me being able to deliver a business proposal, personas and research materials.
Capitalising on the idea of exploring over exploiting, likelihood of neural pathways in the brain as one ages will be reduced – forming a healthy brain through this subconscious experience.