Communication Design School of Design
Laura Greaney
I am a designer focusing primarily on editorial design, photography, branding and book design. Fundamental to my practice is a commitment to thorough research, materiality, and the integration of physical and digital forms.
A highlight of my work this year has been typesetting my dissertation, which explored gender issues in women’s football. This project enabled the exploration of an important topic, which was subsequently refined into a publication.
Additionally, I engaged in a collaborative project with fashion student Nadia Law, photographing her final collection and designing a 36-page publication for presentation at London Graduate Fashion Week.
London-based design agency ‘Moving brands’ provided the opportunity to experiment with branding. I was tasked to brand a ‘Museum in Oslo’, and upon researching Oslo’s history I found the interesting story of the ‘controversial’ invention of the paperclip.
BROR Magazine
BROR Magazine is a collaboration project with Fashion student Nadia Law. With her final year collection taking place, she wanted to have documented work that she could bring to London Graduate Fashion Week. I was responsible for photographing her final collection and collating her work through this publication.
The publication features a diverse selection of paper stocks, a screen-printed cover and white ink prints.
Girls with balls
Girls with balls is the publication of my dissertation. My research demonstrates that female footballers are six times more likely to sustain injuries while playing football compared to their male counterparts. Although this disparity might innocently be attributed to biological or physiological differences, my dissertation contends that there are significant underlying gender issues contributing to this statistic. Discussions such as funding limitations and gender bias in design establish the foundation for my argument that an underlying gender issue persists in women’s football.
Printed on uncoated paper with a double layered cover, using die cutting and screenprinting. The book is accompanied with a laser cut acrylic book case, book marks and stand.
The Binders Museum
A branding brief assigned by design agency Moving Brands tasked us with branding a concept that combined an industry with a philosophy. I was asked to brand a museum in Oslo that embodies the philosophy of collectivism. During my research into Oslo’s history, I encountered its “invention list” and was intrigued to find the paperclip included. However, this claim is surrounded by controversy, as it was not actually the first paperclip. Despite this, the paperclip holds significant symbolic value for Norwegians. During World War II, it became a symbol of solidarity, as it was used to signify Norwegian unity against the occupying forces. Wearing a paperclip in one’s lapel conveyed the message that “we stick together.” This story became the focal point of the branding for the Museum in Oslo.