Communication Design School of Design

Lyela Ahmad

Finding my idenity is a key that leads to my practice. By exploring one of my projects, I delve into the theme of finding identity within oneself as a personal journey of self-discovery. I face challenges such as criticism, for my skin colour, dealing with the challenges, and coping with the trauma of experiencing hate crime. These experiences have fuelled my artistic exploration. I aim to confront and expose what was once hidden, transforming it from a source of insecurity to a symbol of triumph and acceptance.

My second project explores the challenges and complexities faced by young Asian women in British society and how they perceive their identity. This project has become a personal journey that delves into my vulnerabilities and those of others. I aim to address these issues in my work and create awareness and a sense of connection among the audience.

Contact
contact@lahmad.com
l.ahmad1@student.gsa.ac.uk
@lahmad.com
@lahmaddesign
Projects
Beyond The Skin
But Where Are You Actually From?
Berlin On Film

Beyond The Skin

Enduring criticism for my skin colour and dealing with the challenges of acne, compounded by the trauma of experiencing hate crime, has fuelled my artistic exploration. I focus on my back, symbolising the weight of constant scrutiny and marked by scars from battling acne, embodying the act of constantly looking over my shoulder at those who have criticised me. Through my work, I aim to confront these experiences and transform them into a powerful statement of resilience and self-acceptance. This artistic journey delves into my own vulnerabilities. Additionally, I explore the theme of feeling criticised and ridiculed because of one’s skin.

The publication features a series of black and white images that blend portraits and landscapes to convey a message. The self-portrait images communicate feelings of entrapment and restriction. Through these photographs, I aim to confront and expose what was once hidden. I prioritized images that accentuated the feeling of being confined within one’s own skin, underscored by their full-bleed presentation. The captured movements, especially the placement of my arms, further underscored this notion of constraint, encapsulating the emotions inherent in the journey of self-discovery and acceptance.

 

For my book cover, I decided to use a textured cover. As my images were high contrast, they showed the textures of my skin which worked well with the book, giving an insight into what's inside.
I need to come to terms with accepting myself. This is a reminder to myself that I will only truly overcome my trauma by first accepting myself and taking away the power from people who have criticised me and my skin. I also want this sentence as I hope will resonate with viewers who have also been criticised by others

But Where Are You Actually From?

This short film explores the challenges and complexities faced by young women born in Britain who feel a dual identity due to their South Asian heritage. This is a topic I strongly relate to, as I also resonate with the question of where I truly fit in. I planned to explore themes of religion, culture, and family, and investigate the ways in which young Asian women are influenced by Western society. The project aims to create a short film featuring interviews and a mix of imagery, conveying a message about the struggles young Asian women face as they navigate their dual identities between South Asian and Western cultures.

Berlin On Film

While visiting Berlin, I set out to challenge myself by using a 35mm camera loaded with color film. I embarked on a week-long project to enhance my skills in using film cameras and color film, as my previous experience had been limited to black and white film. My objective was to create a Mini Zine using the photographs I took during my trip.

Berlin On Film

14.8cm x 21cm, Uncoated Recycle Paper
For Sale: £2