This project came from reading “Simulacra and Simulation” by Jean Baudrillard, a French philosopher, and media critic. I was inspired by his concepts of the simulacrum, a copy of a copy, signs, symbols, and objects used to address mass production/reproduction and reproducibility that characterise our current mass electronic media and capitalist society. An overwhelming amount of content and production of goods defines our current consumer landscape. We consume these copies, signs, symbols and objects through mass media and consumer culture, which we collect and organise to form our identities and worldviews. I am interested in how we consume these copies, signs, symbols, and objects and how we use them to express who we are, consciously or subconsciously. This relates to fashion in terms of mass production, like walking into Primark and seeing the same t-shirt in six different colourways; a lot of garments do the same thing but have semantic differences, such as a t-shirt and a shirt both cover the torso, but one has a collar, cuffs, placket and so on. I would subvert this in my collection by manipulating details such as darts and looking at combining seam lines to create one-seam garments. I will also be including print work related to music videos, film, and album covers as a literal nod to moments in time, craft is at the heart at my work employing traditional men’s tailoring methods and techniques such as canvassing.