Qiaoni Zhang (she/her)
As a graphic designer and visual artist, I believe in the critical role of the visual language to inform and influence, and I am driven by the power of visuals to create change and inspire action. My practice primarily focuses on typography and editorial design, with a strong interest in the printed matter. In the exploration of various mediums and means, I strive to create work that not only communicates efficiently but also sparks meaningful discussions and drives positive change.
From an Economics background, I am invested in topics that impact people’s lives within local communities. My recent project “Pounds” examines the value of money from a social and economic perspective, taking into account factors such as commodity prices and wages. To visualize this value, I made a publication as well as a set of objects where the unit of currency interchanges with other units of measurement. By making graphical comparisons of the ever-changing value of UK’s currency, the Great British Pounds, this project refers to bigger economic issues such as income equality and inflation, and questions the sustainability and morality of our current fiat currency system.