MDes Communication Design School of Design

Memphis Ting-Jui Sun

As an interdisciplinary designer driven by curiosity about the unknown, my straightforward motivation and practical experiences enable me to handle details subtly, experiment with possibilities boldly, and consider multiple perspectives holistically, thus activating potentials that have yet to be realised. I firmly believe that visual communication, as the intersection of art and design, should embrace dialogue and diversity, thereby creating connections within the world around us.

Contact
hi@memphissun.info
memphissun.info
Bēhance
LinkedIn
Works
BOPOMOFO
Neue Modern
Watch the Music

BOPOMOFO

Bopomofo, also known as Zhuyin or Mandarin Phonetic Symbols, is the predominant transliteration system for Mandarin Chinese in Taiwan. It functions as both an educational tool and a crucial element of daily communication, encompassing input methods, slang, wordplay, and coding. At one time, Bopomofo was widely adopted across Mandarin-speaking countries. Nowadays, Taiwan stands as the sole nation where it continues to be utilised, making it a unique cultural marker for identifying fellow Taiwanese.

The chapters outline Bopomofo’s components, pronunciation, notation, history, and everyday applications, blending formal and informal tones that are accessible to non-Mandarin speakers. The structure roughly follows the timeline in which most Taiwanese learn and incorporate Bopomofo into their lives. A specific shade of green, identical to that of the Taiwan passport, was chosen to reflect the editorial intent and is consistently used throughout the prints and materials.

BOPOMOFO seeks to celebrate this intangible cultural asset and, more importantly, to increase awareness of Taiwan’s rich political and historical background. It is intended to serve beyond just an educational resource or visual representation but to be an inspiration and engagement to the broader community.

Spec: 105 x 160 mm, 112 pages
Format: Digital full colour & white ink printing, softcover
Finishing: Blind debossing, exposed spine binding

Neue Modern

Neue Modern is an experimental typeface inspired by the font families Lining Sandringham and Cheltenham. Numerous details were adjusted for more outstanding characteristics, while essential punctuations and symbols were crafted for flexible usage. As a result, this 117-glyph typeface features a high-contrast appearance, decorative ligatures, and intense breathing rhythms that are perfect for display use.

Specimen

Basic Glyphs

Metrics

Size Comparison

Structure

Ligatures

Symbols

Overview

Font in Use

Watch the Music

Watch the Music is an experiment to visualise the music by playing around sampled materials from itself, aiming to replicate the emotional experience without hearing. In terms of sampling sources, technical analysed materials of the audio tracks were the primary sources to form the works, with artworks featuring a similar theme referencing the colours and the combination of the elements.