Val Elizabeth Wai
Hi! I am Val (Not Valerie, Valeria, etc.)
Over the years, I grew to believe in constant experimentation with various art mediums and combining them into design. I hope to be able to create a unique all-rounded experience
and voice for brands through advertising.
My works often come from a combination of different softwares and offline practices (such as painting or drawing), inspired by deep research conducted.
Below, you can visit my website where you can view my final outcomes.
A WOMAN AS A KING
A Children’s book with an objective to educate young children on women leadership as it is hardly talked about in education. With the majority of leaders being men, the book hopes to encourage young girls that if they have a desire to be a leader, it is possible.
Aura is a magazine that seeks to uncover the exclusive and personal relationships between humans and the collection of objects. Instead of mistaking obsessions to collect as a disorder of hoarding, AURA aims to justify and celebrate this hobby – by bringing new insights through detailed, bold and personal articles, showcasing the aura that each object carries.
EXPANSION OF SELF
Because of our constant connection due to technology, it has caused us to equate being alone as loneliness imeediately. Seeing others hang out with friends and having a perfect life causes us to reflect on our personal lives. The idea of solitude is totally thrown out of the window.
“The expansion of self” is a documentative approach that aims to raise awareness on the benefits of solitude and hopefully motivate people to avail themselves to the yields of solitude.
A mockumentary that urges viewers to reflect on being more purposeful when it comes to eye contact with others instead of facing their phones.
MIND THE GAP
Mind the Gap is an integrated campaign designed for the Speak Mandarin Council, that seeks to encourage Chinese speakers to improve their mastery of the language. Utilising art installations and interactive posters, it motivates the speaker to explore and improve their use of the language.
In Singapore, we speak both English and Mandarin. But English is the preferred language for business and this has resulted in a slow but gradual decline in the fluency of Chinese speakers, with many now unable to recognise key Mandarin characters. This causes a gap in their comprehension of the language, causing them to guess or imagine what is being said or written. Obviously, this can lead to misunderstandings and criticism from those fluent in the language.