Wei Guang Ong
A brand designer based in Singapore, hailing from UI/UX design background. Enhancing and connecting brands and products to people through effective design and story telling. Working closely with brands and clients to create meaningful campaigns, brands and illustrations, I explore and push boundaries of each project. It’s no secret I love what I do and care for even the small details.
I am constantly working on side projects, they are what help fuel the work I create. Not only that, but they help me grow as a designer.
B-Side is a compilation of my work and journal that uses a traditional Chinese calendar to give a different impressions and meaning towards a mainstream object. This journal gives a kind of self-realization, to bring back what we have done everyday for the first 10 weeks in GSA. The idea of naming this journal as B-Side is due to the colour of content that is used in traditional Chinese calendar, which is Red and Green. Red and Green is a opposite colour of each other, which defines `Flipside’. B-Side is another term for Flipside which interpet “another aspect of version of something”. Which I think it’s best to name my journal as a dairy of metamorphosis, breaking its own authenticity of just a “typical calendar” for tearing and display purpose.
The em Project
The em Project is a non-profit platform in Singapore. The em Project builds a creative peer empathy system and sevre our target audience from 18-34 to overcome mental illness from family estrangement. The em Project connects people who are able to offer supports such as creative, content and health profession volunteers that serves unique individuality as a catalyst for growth. The em Project is based on Instagram as the main platform, We engage our audiences through, posts, stories, and live, from the help of our moderators and volunteers. However, we will have another platform in Discord, consists of invite-only server with plenty of room, a safe place for our target audiences, who is privacy and security conscious to share their issues.
Maverick is an experimental typeface that reflects the social behaviour based on COVID-19. Our senses have been profoundly altered and affected by the coronavirus pandemic. Senses are under constant threat from the stimuli, routines, and ailments of the modern world. Our mobility forced us to readapt and reconstructed our ‘Desire Line’ that has been structured based on our adaptive unconscious, and performed without much cognitive deliberation.
Thus, cognition is the main reason why it has been affecting us in an intangible way. Maverick let us examines and relies the role of orthographic processing skill that our visual memory is previously processed in our brain. Letter has a history and a physical structure that will cause our cognitive bias to influence its orthographic processing. There are psychological similarity among letters but it can be affected by the typeface construction that leads to confusion.