Winnessa Ho (She/Her)
A multidisciplinary designer 🡳☺
Audible: Travel Anywhere
The campaign, “Travel anywhere” was inspired by the ability to be deeply immersed in Audible’s audiobooks.
With the idea of a doorway as a liminal space, the campaign video brings the viewer through fantasy landscapes into different worlds, reaffirming the idea that even stuck at home, Audible can take you anywhere.
Invisible Illness: Spoon Theory
This project delves into the growing discourse around inclusivity & privilege in Singapore, especially in the current pandemic climate where the fog of isolation surrounds us.
The intention is to bring awareness to the isolation that people with invisible illness go through everyday in silence. By using spoons as a metaphor to present the difficulty and frustration of their lived experience. The posters hope to shine a light on people with invisible illness and drive social change for a more inclusive & empathetic society.
Spoon Theory is a term used within the disability community, where spoons are used as a gauge for their energy levels.
Eg. Showering takes up 3 spoons, eating takes up 2 spoons…etc.
The project explores the antithesis of a self-censoring typeface and its ability to rebel.
Inspired by the linguistic rebellion of China activists, Uncensor Display began as a way to circumvent censorship AI, but evolved into a series of typographic visual experiments that seek to challenge the notion of functionality vs legibility.
What if a typeface could hide itself?
Uncensor Display is an experimental approach to typography where it challenges the traditional understanding of a written language, where the paradox is: typography doesn’t have to be legible to be functional. Re-examining our ability to recognise and attribute meaning to signs & symbols, the typeface when used in paragraphs are perceived to resemble QR codes, which then subconsciously urges the viewer’s instinct to scan it.
The visual experiments investigate the ways in which typography is able to “hide” itself in a form of rebellion.
Mental Illness is not crazy.
This project investigates the term ‘crazy’ and the stigma behind mental illness. TODAY reported a survey, conducted by the IMH research division, that a large group of Singaporeans have misconceptions about mental illness. Words like “Crazy”, “weird”, “scary”, “stupid” and “dangerous” were among the words that came to mind then the respondents heard the term mental illness.
The intention of this campaign is to invite people to start understanding mental illness and break the stigma.
3 animated posters, each depicting a collage of a crazy situation to juxtapose against mental illness, hopes to create conversation and virality by incorporating satire and humour.
Main target audience will be youths 6-16 years old as according to the TODAY article, that age group has more misconceptions of the mentally ill.