‘Athurachadh’ is a response to the current difficulties seen by young people and new entrants to crofting amidst the culmination of events such as the Covid-19 pandemic, the island’s housing crisis and the effects of the climate crisis. My design aims to ignite conversation around the lack of access to crofting for young people and new entrants to crofting. The work questions the future of crofting, its sustainability and its accessibility for young people within the context of the Isle of North Uist.
‘Athurachadh’ are talismans of each piece of croftland. Holding the worth of an individual area of land, the holder of the ‘Athurachadh’ talisman is the custodian to that piece of land. They hold the responsibility to see that croft is used appropriately or pass the talisman on to someone who will for-fill that duty of care.
With ‘Athurachadh’ the land is no longer equatable to a monetary figure, instead to the practices and livelihood that the land can uphold.
The images below are series of satirical, provocative signs which were placed and photographed to act as an access point to my design. Visually communicating the context in which the ‘Athurachadh’ talismans exist and the urgency for innovation and reform to allow young people to thrive in crofting communities.