All Hail the Single Woman!
Today’s financially independent single women between 27-35 years of age are pressurised regarding their marital status. Most of them are unable to express their annoyance subtly to the instigators, usually colleagues, friends or family members. Through personal experiences, I too was not spared from the judgement of being single. While the ‘single woman’ stigma is not as prominent in Singapore as compared to other countries, we are still haunted by aged beliefs in this contemporary age, albeit mostly behind the scenes.
SOUL is a fashion brand which becomes a vehicle for the single woman’s protest movement – All Hail the Single Woman. It seeks to celebrate women’s singlehood and empower single women to express themselves. Messages are applied onto D.I.Y (do-it-yourself) denims, an act associated with protests and rebellions.