Blue Haired Legends
This project focuses on motion design for the promotion of a fictional collaboration livestream between two artists, Ashnikko and Dorian Electra, that would be produced by the label PC Music. The project takes its roots in the real answers to a tweet from Dorian Electra where fans referenced to both artists as ‘blue haired legends’ and begged for a collaboration. The final motion is inspired by that of a pumping heart or growing and expanding organisms. It plunges the viewer into expectation that something is going to happen in a strange organic universe, the visual identity that represents and embodies the collaboration and the event.
Both artists having a very bold and crazy visual presence and universe, I wanted to convey some of that edginess through a more stripped-back design: based on a font called Fengardo Neue, I crafted a stretched type with spiky ends that had that edge and carried a reminiscence of punk music vintage gig posters and the serif fraktur-like fonts these artists often use. On the other end, the smoothness and blobbiness of the more organic imagery coupled with the lo-fi blurriness and glow of the type brought this feeling of immersion and some softness to the harsh lines and endings of the stretched font.