Branding
The branding ‘Below the Lines’ stems from the building’s new usage taking place below railway lines. It plays on the words and visual of lines. Music notes are placed on a staff which is a set of five horizontal lines on sheet music. I was also inspired by the lines/ strings that make up many string instruments such as guitar, harp and violin.
The division between the lines on the left and right as shown in the poster meeting at the vanishing point signifies the separation of the two parts of the building divided by the open corridor.
The mixture of fonts signify the different types of music that might be heard in the new music centre. The font for the word ‘Below’ is Blues Jazz in bold, this font represents jazz music. The font for the ‘Lines’ the font is in Silom which represents more staccato or electronic music.
I developed several poster designs and used two film camera pictures that I took to inform my colour grading process to come to a final decision on which poster to select.
