Buy Bye
Abstract
In China’s highly competitive educational environment, it is increasingly common for parents to purchase health supplements that claim to boost their children’s cognitive performance and exam results. However, these products often fail to deliver on their promises, highlighting a disconnection between emotionally driven consumption and actual value. Taking “buy bye” as its central theme, this study investigates emotionally oriented and irrational consumer behaviour within the framework of modern consumerism. It explores the psychological motivations and cultural mechanisms that underlie such behaviours. By analysing the functional marketing strategies of various consumer goods and integrating visual art design practices, this paper reveals how misleading advertising exploits consumer emotions through the logic of consumerism—ultimately causing both financial and psychological harm. The project aims to communicate the importance of rational consumption through visual language, offering consumers a space for reflection and self-protection.
