Carbon is the virtual music festival that unifies people with a shared passion for music. The loss of social human interaction through the pandemic has created the need to explore and design new ways of connecting people digitally. The platform enables users to connect with friends and artists from around the world.
The process of creating the platform was split into two stages: designing the identity and also the functionality of the platform. The aim of the identity was to design the platform with assertiveness by using the logo as an energetic animation. The functionality was influenced by connecting users all around the world by zoom calls and messages, while watching a live set. Designing the platform with an ease of navigation was achieved by always keeping the ‘home’ button visible. Thus giving users the option to revisit their profile, browse live DJ sets and connect with the artists social media profiles.