Crafting Narrativity, introduction
“Everything in the unconscious seeks outward manifestation, and the personality too desires to evolve out of its unconscious conditions and to experience itself as a whole.” – Carl Jung
Design trains us to be problem-solvers, while the arts encourage us to be dreamers. The conventional notion of interior design programmes us to craft spaces pragmatically. But why can’t we be dreamers too? I believe there is more than what meets the eye; the manifesto of the unconscious, hidden stories, a “dream” reality etc. This project explores how through the art of narrativity, spatial experiences can be crafted – bringing a new lens on how we approach spatial design. Beginning with an expressive dreamscape manifesto, the craft is then explored in a stage design (where art and design marry) and finally to a more pragmatic setting celebrating a place’s identity.