Designing Practice for Change

For my self-initiated project, I chose to look into the different ways in which education can be utilised to prevent aggressive and non-inclusive behaviours in sport; looking specifically at the world of football to try and tackle how we can alter the perception of the sport to younger audiences. Following on from an  extensive self-led research period, using co-design methods and user testing with participants, I choose to design a interactive zine for children who play football.

The zine is comprised of educational activities that can be done individually or with their team and coach at their local football coaching sessions. The zine has multiple activities that can be completed throughout a season in the sport; each one aims to challenge and address the ways we think about being good people and better players. After a child has completed all the activities within the booklet, their coach awards them by ticking-off ‘I have’ statements that showcase how they have developed as inclusive players.

The ultimate goal of this project is to incite meaningful conversations between children, coaches and parents/guardians. Getting them to try and not shy away from having discussions and ultimately improving the way they act as individuals on the pitch and off the pitch.

activity zine

foldable zine

Project Poster Image

Project User Journey

Project Poster Image

Project Poster Image

Project Poster Image

Project Poster Image

Physical zine

Physical zine