Our project deals with the marketing language of domestication and how gender roles influence the decision making in design and marketing. Being appalled by old German advertisements and educational videos for the Swedish housewife from the 1950s, we set ourselves the challenge to explore the topic further in form of a fictional shop called ‘Errand’s’, that sells products which make a comment on the marketing strategy but also the exploitation of emotional and domestic labour of a woman.

The typeface, which I created for the logotype was chosen to be part of the degree show identity, and is now featured on the poster, as well as the website and communicative channels.

This project is a collaboration with Abigail Allen.