Future Identity
This speculative design project presents the same product through two different brand identities. I imagined a future product that could solve all life’s issues – patches that can change your mood and skills. By presenting two identity routes I aimed to make the brands seem entirely different in tone and target market. One is a clinical approach focused on the technology of the product, and the other is based on the positive emotional effects of the product. Using different styles for each route presented a unique challenge for this project, but allowed me to create a deeper story through the brand identities.
