Into the clouds
D&AD New Blood: Audible for ‘The Faraway’. The brief required us to create a visual identity for a fictional audiobook.
We often look up when we daydream. As we daze into the clouds, we are reminded of our childhood. How can we get in touch with our child-like imagination again?
Into the clouds is a metaphorical approach in presenting The Faraway. The surrealistic visual identity kickstarts their fantasy adventure before they even tune in to the audiobook, through animated narrative illustrations.