Join In

‘Join In’ looks into how people can have informed, but informal, discussions in environments where they feel comfortable doing so.

This pop-up experience will travel around the country each time with a different taboo subject and a different environment look. The current themes of sexual health in a pub came from the need to break the taboo of discussing sexual health but also the need for people to know where to go when they need help. Using the environment of a pub Join In feel people will be more comfortable discussing sexual health there as research has shown this is currently where a lot of these informal conversations already take place.

Within the chosen environment Join In has altered the key touchpoints to create fun mini experiences for the user to interact with and learn from. These experiences range from sharing your sexual health story on the bathroom wall to openly discussing sexual health with the bartender. This range of interactions hopes to give people the opportunity to get as much information as they would feel comfortable doing whilst also helping them to see sexual health should be an openly discussed subject and nothing to be embarrassed abo

Tlking to sexual health bartender

Referal card

User looking into glass

Myth busting glass

Myth busting glass

Conversation starting coaster

Coaster games

Users in pub