Green by Mak Nyonya

Each day, Malaysians discard 16,000 tonnes of food, which could feed 12 million people a day so how can a sauce be an advocate for food wastage and sustainability?

This project hopes to elevate Mak Nyonya as a brand that not only sells sauces but is also committed to sustainability. The campaign will tell stories about sustainability work and help people discover that Mak Nyonya is now more than ever, a brand to trust.

Getting started, Green by Mak Nyonya is a sub brand of Mak Nyonya where we focus on sustainability. To get the ball rolling, our sauces are now packed in portioned sachets, catering to a variety of family sizes. The outer pouch will also be sealable, bringing life to the second layer by being reusable.

Sub brand logo
Overview on how we make our packaging sustainable
Limited Edition: Torn away top leaving only the pattern design, encouraging people to reuse it as pouches, etc.
3 different design for the pitch ranging from something more corporate to something more experimental for the client to choose from
3 different design for the pitch ranging from something more corporate to something more experimental for the client to choose from
3 different design for the pitch ranging from something more corporate to something more experimental for the client to choose from
3 different design for the pitch ranging from something more corporate to something more experimental for the client to choose from