Maverick

Maverick is an experimental typeface that reflects the social behaviour based on COVID-19. Our senses have been profoundly altered and affected by the coronavirus pandemic. Senses are under constant threat from the stimuli, routines, and ailments of the modern world. Our mobility forced us to readapt and reconstructed our ‘Desire Line’ that has been structured based on our adaptive unconscious, and performed without much cognitive deliberation.

Thus, cognition is the main reason why it has been affecting us in an intangible way. Maverick let us examines and relies the role of orthographic processing skill that our visual memory is previously processed in our brain. Letter has a history and a physical structure that will cause our cognitive bias to influence its orthographic processing. There are psychological similarity among letters but it can be affected by the typeface construction that leads to confusion.