Mental Illness is not crazy.

This project investigates the term ‘crazy’ and the stigma behind mental illness. TODAY reported a survey, conducted by the IMH research division, that a large group of Singaporeans have misconceptions about mental illness. Words like “Crazy”, “weird”, “scary”, “stupid” and “dangerous” were among the words that came to mind then the respondents heard the term mental illness.

The intention of this campaign is to invite people to start understanding mental illness and break the stigma.

3 animated posters, each depicting a collage of a crazy situation to juxtapose against mental illness, hopes to create conversation and virality by incorporating satire and humour.

Main target audience will be youths 6-16 years old as according to the TODAY article, that age group has more misconceptions of the mentally ill.