Milk Drunk

Milk Drunk is a pop-up immersive event that aims to educate young people on the fun and chaotic realities of parenthood through a series of thought-provoking activities. Set in bars, Milk Drunk blends the chaos of a night out with the chaos of parenting. Milk Drunk allows attendees to develop empathy for their parent peers in a relaxed social setting through a series of thought-provoking activities.
At the event attendees, attendees are led through stations by Thought-provoking prompt cards. First; attendees choose between two balloons, either – ‘babies can be fun’ or ‘parents should have fun’, this sets the tone for the event as it intends to spark conversations and challenge perceptions immediately. Attendees then participate in; a baby bottle challenge; dress and name a toy before getting a family photo; and play a card game putting attendees in the shoes of parents with questions relating to different aspects of parent life.; finally, attendees contribute to a shared pool of knowledge by writing a family-friendly activity on a chalkboard.
Milk Drunk celebrates parenthood, reduces stigma, and builds connections between young people and their peers who are parents.