A nocturne: a musical composition that is inspired by, or evocative of, the night.
Classical music has experienced a recent boom among young people due to the rise of streaming services. Of those listening to classical music in the last year, a third were 18-25 years old, and streams by listeners under 35 rose by 17 percent. This is a vast difference to a decade ago – when 70% of classical listeners were over 50.
The portrayal of classical music as stuffy and highbrow puts many off the genre. The identity for fictitious nightclub Nocturne brings these two seemingly contrasting worlds together, aiming to engage young people into the world of classical music in a playful, modern way. Using musical notation as a visual device, the identity also also takes inspiration from the sense of movement and rhythm in an orchestra and the whackiness of classic 90’s club ephemera.