NOUROUTE – The Path to Sustainable Eating
NOUROUTE is a healthcare brand promoting sustainable eating in a meat-free world. It helps people transition from a meat-based diet to a nutrient-rich, whole-food diet, including insect protein. Through engaging physical store interactions, a user-friendly app, and a playful food moulder, NOUROUTE creates an immersive experience that encourages gradual adaptation to sustainable food choices.
The brand offers educational resources to highlight the environmental and health benefits of its offerings. With a unique reciprocal system, consumers exchange food waste for valuable resources, supporting a regenerative food future. NOUROUTE bridges the connection between people and their food, inspiring positive change and ethical consumption.
