On Swiss Design
“On Swiss Design” is a publication based on my extended essay, that critiques the legacy and overuse of Swiss Design principles in the contemporary design world. Initially structured, clean, and grid-based, the book gradually breaks down, becoming chaotic and illegible as it progresses. This visual collapse mirrors the essay it contains, which argues that Swiss Design, once radical, has become a default aesthetic. By exaggerating its own structure, On Swiss Design enacts its own critique, turning clarity into noise. The result is both an appreciation and subversion of Swiss Design philosophy.
