This was a self-negotiated brief to create a playful brand identity that was for purpose rather than profit. My research focused on socially conscious brands, designers and campaigns, following on from the subject of my extended essay. The concept for this project was to create a zero-alcohol drinks brand that is open and honest about the effects of alcohol on mental health, and aims to fight the stigma surrounding this in collaboration with the charity Mind.
The peel and reveal label would offer encouragement and show what the brand has been up to in their campaign- aimed at the nervous fidgeters among us, or those who feel they have to have a drink in their hand to feel comfortable. Open Up brewing co. is for those who the want to avoid the morning after, or who don’t need a drink to have a great time.