Penguin Book Cover

For this project, I decided to allow myself just to have fun and do some visual play, rather than getting myself too bogged down on researching the book. My initial thought when I considered the concept “the inhabitable earth” was of how the environment change would affect animal as their own natural habitat changed. This leads me to consider what it might look like to have animals swapping habitats such as a lion on an ice cap or a penguin in a desert. I enjoyed letting myself be playful and create some silly imagery of what a penguin might have to wear if the climate got too warm or too cold for him. I then developed some of these initial ideas into a book cover. I found that the subtlety of keeping the original cover the same or very similar, with a simple, muted background, and having one small focal point, gives the small detail of a toasted penguin much more weight.

mockup of the inhabitable earth book cover with penguin on fire in logo

Penguin Book Mockup

Using the original book cover design but implementing a small change with the adapted logo
cream rectangular book cover

Penguin Book Cover alternative layouts

Using similar structure from the original book cover, but changing the layout slightly including the new logo
cut out orange flames placed on top of photocopy

cut out flames

development of initial sketches; photocopying flames on top of penguin logo
pen drawn flames on top of penguin logos

initial sketches

sketching on top of printed out logos in order to visualise idea
hand drawn scanned in penguin drawings

very initial sketches

I started just doing quick sketches of all of my ideas in terms of the penguin logo and inhabitable earth.