Ring the Bell!

Ring the Bell! is a collection of colourful and bold embroidered fabrics for fashion. Inspired by the working class seaside resort that my family and I have visited annually for 22 years, I wanted my work to be transformative, reshaping the elitist idea of the seaside as ‘tacky’ and ‘gaudy’, into a bright, bold and enticing collection of embroidered, manipulated and beaded fabrics, much like how I saw the seaside growing up.