Rojak!

Rojak! is the photographic case studies of the vernacular type in Singapore’s hawker centres and wet markets. Through exploring and considering the different races, cultures and modernisation of Singapore, to reconsider how these aspects have affected our handwriting and the choice of typefaces used that represents their stalls in the hawker centres and wet market.

The term Rojak also means “mixture” or “eclectic mix” in colloquial Malay.

Rojak!

The term Rojak also means “mixture” or “eclectic mix” in colloquial Malay.

Project's Objective

The intention and objective of this visual exploration.

Rojak Exoerimental Type

Rojak! is a experimental type where it is a visual representation of the diversity and the unification of races through the combination of the vernacular. The mixture of type from different races is also a representation of the different stall owners side by side working together.

Rojak Marketing Collaterals

Rojak Marketing Collaterals used to promote the different wet markets.

Rojak Publication

One of the spread of the Rojak Publication.

Rojak Publication

One of the spread of the Rojak Publication.

Rojak Publication

One of the spread of the Rojak Publication.