Sanguine

Sanguine is a playful, hypothetical lemonade brand that celebrates the origins of its natural ingredients. Basing the brand in Murcia, Spain, we have drawn on research of the area to connect the product with local narratives that adds character. The storyline of the animation aims to highlight the use of real fruit juice as a way to communicate the honest values of the brand. Working with illustrator Tintin Lindkvist Nielsen, this project has involved packaging design, art direction, product photography and campaign creation for Sanguine to be promoted in-store and across digital channels.

 

Sanguine Stop Motion Advertisement by Abigail Allen and Tintin Lindkvist Nielsen

Screen printed labels. Logotype and typography by Abigail Allen, illustration by Tintin Lindkvist Nielsen.
Sanguine Label, backside
Sanguine Label, backside