Selling Out!

Selling Out! is a series of fictitious products that refer to the world of hip hop in its golden age and that satirically denote the sad phenomenon that hip hop today is a product exploited by the market, stripping it of its original value, which is to tell the truth and reducing it to a mere sales product; due the previous experiments, I have gradually come to create a unique visual identity in which I have focused on the use of typography as a plastic material adaptable to all circumstances, taking care to maintain a certain readability.

Yo! Shell Take It from the top

Jam on It

You gotta a Flu

Kool Moo Dee