Stakeholders
Sono – They are significant stakeholders as they are the
founders of the space.
The Public – The primary users of the facility. Without their
active engagement, the concept defeats its purpose.
Government – They recognise the positive impact of ‘digital
detoxing’ and would like to part-fund the facility to help
keep it alive for future generations. This year alone they had
discussions in parliament about banning mobile phones in
schools, and more recently they have began to acknowledge
the impact of ‘doom-scrolling’ – “New UK bill could force
social media firms to make content less addictive for
under 16s.”
Philanthropists – Sono will partner with charities such
as Papaya – a charity determined to support parents
and children going through smartphone addiction. The
active engagement with charities and carefully selected
corporations is another strategy to keep the space growing
and morphing into a better space.
Analysts – Universities across the whole of the UK have
been actively conducting research on smartphone addiction
The University of Glasgow recently conducted a study
in 2023 regarding smartphone use in young people and
‘risky’ behavioural changes. Armit Kaur Purba states
“Experimental and risk taking behaviours are an inherent
part of adolescence. However, as safeguards for a digital
world are still evolving, precaution across academic,
governmental, health and educational sectors may be
warranted before the risks of adolescents’ use of social
media is fully understood.”
Creatives – Many modern creatives are actively testing out
the connections between humans and technology, in many
different lights. The space may act as inspiration for many
creatives around the world.
