Think | Exploring urban environments – A Designed Subconscious Experience for Improved Citizen’s Well-being
By 2050, over half of the population are expected to be living in urban areas, yet people living in the city have a 21% increased risk of anxiety disorders and a 39% increased risk of mood disorders.
George Street, Edinburgh, has been a key case study for myself to rethink and examine the urban landscape’s design and its influence on urban citizens. Speculatively redesigning the design regulations and principles, I have delivered a subconscious experience which hypothetically iterates the importance and need for improved stimulation within urban environments for the better of citizen well-being. To deliver this, I formulated a business proposal called ‘Think’, suitable persona representations, visualisations of research and supporting insight material.
Brain stimulation is a proven catalyst for improved and boosted well-being for outlook and everyday engagements. Creating brain stimulation subconsciously through colour wavelengths, unpredictability and multi-sensor,: new active pathways within one’s brain will be formed.
Carrying out interactive workshops which examined the brain activity contrast between children and ages 40-60 has inspired me to work around children’s subconscious hierarchy of priorities, resulting in me being able to deliver a business proposal, personas and research materials.
Capitalising on the idea of exploring over exploiting, likelihood of neural pathways in the brain as one ages will be reduced – forming a healthy brain through this subconscious experience.