D&AD New Blood Awards Winner 2021 (Awaiting Pencil)

Think books, Think Penguin.

Books can influence change and improve young people’s lives. However, growing up as digital natives in the UK has changed Gen Z’s reading habits and shifted their focus and attention.

Tidbit by Penguin is a new way of sharing stories. Books are reimagined and delivered in bitesized formats through a variety of interactive mediums found in orange Penguin spaces.

In collaboration with Lit in Colour, Penguin wants to be in the forefront of bringing diversity in books. Tidbit helps to create authentic connections between diverse authors and readers by seamlessly integrating stories as part of their lives. This is the new culture of reading.