What If?
What If?, is designed for individuals with health conditions that can improve through lifestyle changes. Recognising the difficulty of breaking denial and building new habits, this project aims to support and motivate individuals toward change. By creating products that simulate the advanced symptoms of illnesses, such as osteoporosis and emphysema, What If? makes future risks tangible. This empathetic and educational approach helps users confront the potential consequences of inaction. By evoking a sense of urgency through the use of fear as a tool, and equipping individuals with knowledge about their conditions, the project aims to empower them to take control of their health and create a better future.
