WIP Show Identity

In collaboration with Mark Burgoyne and Leonie Hiller, together we have designed the visual identity for the Communication Design Programme’s Work In Progress show. The task was to create a flexible identity to work across print and digital whilst translating into a multitude of uses – varying from captions for the exhibition to digital assets for social media.

Inspired by the idea of getting back to the physical studio after a year at home – most relishing the opportunity the facilities provide, to produce work using analogue techniques and processes – represented through the mechanical process of the punch card. The initial idea is to represent the digital process driven work that was the majority of our projects last year and have it as a background to a bolder gesture, something that emerges into the physical world, beyond screen and into form.

The result was a series of posters working that could be arranged in multiple variations – allowing the identity to shift whilst remaining recognisable.

 

Five meter banner in the Reid Foyer, letting the identity gain a strong presence within the space.
WIP Identity, vinyl

WIP Identity, vinyl

WIP Identity, vinyl
Caption design in the shape of punchcards, folded upwards for a comfortable read.