MDes Communication Design School of Design

Yiyu Zou

My work has always been dedicated to graphic design. Innovative visual exploration and research on print media are the directions I have always focused on. Through the medium of graphic design, I hope to bring a richer experience. The diversity of book design allows me to explore the boundaries of publications more. It is hoped that experimental exploration of publications can continue in the future.

Contact
zouyiyu1114@163.com
Y.Zou3@student.gsa.ac.uk
https://yiyu.cargo.site/
Works
Poem From Childhood

Poem From Childhood

The content of the work comes from Chinese poems written by children. Children’s sentences convey delicate emotions through simple and rhythmic words. Poems use metaphors and symbolic expressions to allow adult readers to associate abstract concepts and feelings with concrete expressions. The poetry collection “Poems from Childhood” contains four translated children’s poems, corresponding to four books. From the perspective of book design, the concise and delicate feelings of poetry are expressed through various changes in book form, layout relationships, reading methods, etc. Lead readers to immerse themselves in the atmosphere of poetry. Create a new reading experience.

poem collection

poem collection

Star Gaze every night I'm all on the balcony looking at the stars only stars When looking at people gaze always gentle When the stars can’t sleep Do they also count humans? Let people participate in the interaction of counting stars in the form of a constellation map
Model publications as caramel cookies
The page-turning animation allows you to see the flow of clouds outside the car window.
It simulates the game of folding stars as a child, returning to childhood, and the title of the poem is on the bottle.
In the form of traditional Chinese folding lanterns, shadow forms related to the theme are created.