A self-taught Creative from Singapore
This campaign is about unraveling the meaning behind Singapore casual racial stereotypes. So this campaign helps to eliminate the arrogant attitude towards others by in-steeling basic knowledge of the truth to stereotypes. Although, most stereotypes has it truth to an extend, some are just plain ridiculous. In collaboration with MOE, Ministry of Education and SG Kindness Movement, workshops and activities are created for students to participate in this campaign within the school environment. By using fun ways such as game cards and a publication for them to understand the issue.