SLAY – Brand Identity
Slay (2026) SLAY Lingerie reframes the legend of The Lambton Worm through contemporary pop-cultural language and tights merchandise. Creative direction and design of 3 pairs of tights in collaboration with textile designer Mia Grice and illustrator Alice Wyse.
Featuring a typeface designed by Rachel Scott
Typeface by Rachel Scott
Alice Wyse design
Madeleine Bays Design
ALICE WYSE DESIGNED & MADE MASKS BY HAND
Mia Grice designs
Mia Grice design