School of Design / Communication Design / Madeleine Bays / SLAY – Brand Identity

SLAY – Brand Identity

Slay (2026) SLAY Lingerie reframes the legend of The Lambton Worm through contemporary pop-cultural language and tights merchandise. Creative direction and design of 3 pairs of tights in collaboration with textile designer Mia Grice and illustrator Alice Wyse.

Featuring a typeface designed by Rachel Scott

Typeface by Rachel Scott
Alice Wyse design
Madeleine Bays Design
ALICE WYSE DESIGNED & MADE MASKS BY HAND
Mia Grice designs
Mia Grice design