“It’s Only Politics” is an intentionally on-the-nose, advertisement-heavy project that explores political apathy, distrust, and the spectacle of modern campaigning through satire and irony. Borrowing from the bold visual language of traditional political posters, protest graphics, campaign merchandise, and public propaganda, the work exaggerates familiar symbols of participation and support to reflect how politics is often consumed through branding, performance, and media presence. Inspirations ranging from Suffragette “Votes for Women” coins, traditional letterpress campaigning, and the reworked national symbolism seen in Corbin Shaw’s flag works helped shape the project’s visual direction.

Objects such as foam fingers reading “I Didn’t Vote,” political rosettes resembling show horse awards, altered EU imagery, and slogan-based accessories draw from both British and American political culture, particularly the influence of populist advertising and MAGA-style campaigning now echoed within UK politics. Through humour, mockery, and deliberately exaggerated promotional aesthetics, the project critiques political disengagement while questioning the growing overlap between politics, entertainment, nationalism, and consumer culture. Beneath its comedic surface, It’s Only Politics suggests that indifference is never neutral, and that even disengagement carries political consequence.

By treating politics as spectacle, the work questions whether disengagement has become just another form of participation.