Maddison Eliza Hutchison
(She\Her)
I am a Glasgow-based Graphic designer and Visual communicator with a strong interest in publication design, creative direction, and contemporary culture. My work is heavily influenced by local music scenes, nightlife, fashion, politics, and the humour found within everyday Scottish culture. I enjoy creating projects that balance bold visuals with personality, often using satire, nostalgia, and storytelling to explore themes of identity, community, and collective experience.
Working across print, editorial, branding, image-making, and art direction, I combine traditional processes with contemporary graphic approaches to create work that feels expressive, research-driven, and culturally reflective. Much of my practice is informed by conversations, archive material, club culture, and the people surrounding creative communities, particularly within Glasgow.
At the centre of my work is a desire to keep the arts visible, accessible, and valued within everyday life. Whether through publications, campaigns, or collaborative projects, I aim to create work that celebrates creativity, supports cultural spaces, and documents the people and communities that continue to shape them.
(4EVERYOUNG)
4Everyoung is a publication exploring Glasgow’s club culture, youth identity, and the importance of nightlife as a space for community, expression, and escapism. Inspired by rave photography, DIY music publications, club flyers, and archival imagery, the project documents the emotional and cultural significance of nightlife within the city, particularly iconic spaces such as The Arches, Sub Club, and The Tunnel. Through themes of nostalgia, memory, and collective experience, the publication reflects on how club culture shapes identity and creates lasting social connections across generations.
Research for the project included conversations with club and event photographers whose work has documented Glasgow’s nightlife for years, offering insight into the atmosphere, fashion, and energy that exist within these spaces. Personal interviews also played a significant role, particularly with my mother, Arlene, self-described as “The Queen of The Tunnel,” whose stories and experiences helped form a firsthand perspective on the city’s nightlife history. The project highlights the growing importance of protecting independent clubs and creative spaces at a time when many continue to face closure and redevelopment.
Supporting the photographers, DJs, promoters, and independent venues involved within Glasgow’s nightlife scene remains essential, whether through attending events, sharing their work, purchasing publications, or continuing to engage with local creative communities that keep the culture alive.
photography credits @glesgaonflim
photography credits @josefhall
photography credits @glesgaonflim
Mum, queen of the tunnel
photography credits @indiesleazeforever
“It’s Only Politics”
“It’s Only Politics” is an intentionally on-the-nose, advertisement-heavy project that explores political apathy, distrust, and the spectacle of modern campaigning through satire and irony. Borrowing from the bold visual language of traditional political posters, protest graphics, campaign merchandise, and public propaganda, the work exaggerates familiar symbols of participation and support to reflect how politics is often consumed through branding, performance, and media presence. Inspirations ranging from Suffragette “Votes for Women” coins, traditional letterpress campaigning, and the reworked national symbolism seen in Corbin Shaw’s flag works helped shape the project’s visual direction.
Objects such as foam fingers reading “I Didn’t Vote,” political rosettes resembling show horse awards, altered EU imagery, and slogan-based accessories draw from both British and American political culture, particularly the influence of populist advertising and MAGA-style campaigning now echoed within UK politics. Through humour, mockery, and deliberately exaggerated promotional aesthetics, the project critiques political disengagement while questioning the growing overlap between politics, entertainment, nationalism, and consumer culture. Beneath its comedic surface, It’s Only Politics suggests that indifference is never neutral, and that even disengagement carries political consequence.
By treating politics as spectacle, the work questions whether disengagement has become just another form of participation.
(Grounded In Misinformed Politics)
“The Arts are for Everyone”
This project is a graphic design-led poster campaign inspired by Richard Attenborough’s statement, “The arts are for everyone,” later referenced by Anthony Boyle during the 2025 Irish Film and Television Awards. The project explores accessibility, inclusion, and public engagement within the arts through bold typography and analogue print processes.
Influenced by Anthony Burrill and his text-based approach to public messaging, the quote became the central visual element across the posters using Burial font to create direct and impactful compositions.
The project combined Riso and silk screen printing as sustainable alternatives to digital production. Two final A1 posters were hand silk-screened to emphasise texture and tactility, while smaller A4 Riso posters were designed for a guerrilla-style campaign using biodegradable flour-and-sugar glue in public spaces.
Previous students’ discarded test prints were also repurposed into two handmade books, celebrating experimentation, collaboration, and sustainable studio practices.
We are nothing without one another.
For Sale: Price on Request
For Sale: Price On Request